Sierra Steel Harley-Davidson®
+1 530-893-1918
2025 AND 2026 LOW RIDER® S AND LOW RIDER® ST
Rolling Sturgis to Milwaukee
Flex Financing
tests ride
riding
9

NEW BIKE FAMILIES

Street Glide® Street Glide®
Road Glide® Road Glide®
Street Glide Limited Street Glide Limited
Road Glide Limited Road Glide Limited
CVO Street Glide ST CVO Street Glide ST
CVO Road Glide ST CVO Road Glide ST
CVO Street Glide CVO Street Glide
CVO Street Glide Limited CVO Street Glide Limited

Sierra Steel Harley-Davidson®
located in Chico, California

Sierra Steel Harley-Davidson® is your Northern California family-owned motorcycle dealership. We are committed to fulfilling your riding dreams and offer Riding Academy classes in Chico. We carry a large inventory of new and used bikes, from Sportsters to Touring and everything in between; satisfying your craving for the open road. We fuel your passion for freedom and individuality by offering the best quality parts and apparel selection. Our service department has over 30 years of experience, factory-certified trained technicians with the latest equipment Harley offers, and will turn your dreams into reality.
Even though the Harley-Davidson Bar and Shield logo is one of the most recognized trademarks in the world, we strive to keep a small, local, family atmosphere; focusing on our customers, employees, and our community. At Sierra Steel Harley-Davidson our owners are onsite, and our customers are more than riders, they are family.

      Let’s make some noise for Don and his new Road Glide Limited! 🎉🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Let’s make some noise for Don and his new Road Glide Limited! 🎉🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

       Want to sell your bike? Let us do all the work! Call (530)893-1918 or stop by the dealership today and let us sell your bike! 🏍️ #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Want to sell your bike? Let us do all the work! Call (530)893-1918 or stop by the dealership today and let us sell your bike! 🏍️ #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #…

       Let’s make some noise for Cayden and his purchase of this beautiful new Street Glide! 🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Let’s make some noise for Cayden and his purchase of this beautiful new Street Glide! 🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

       We still have a few spots left for our contests on Friday! There’s a first place prize for each so call (530)893-1918 to sign up now! First place for the Hot Dog Eating Contest is a crown and a $25 promo card 👑🌭 First place for the Pie Eating Contest is a crown and a $25 promo card 👑🥧 First place for the Pinup Pageant is a crown and a $100 gift certificate to Renew Day Spa! 👑🧖‍♀️ #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      We still have a few spots left for our contests on Friday! There’s a first place prize for each so call (530)893-1918 to sign up now! First place for the Hot Dog Eating Contest is a crown and a $25 …

       WE WANT YOU! 🫵 We need people to be in the Chico Fourth Of July Parade with us! 🇺🇸 Who we need : • People on their bikes • People to walk with banners • People to sit on display bikes Chilli dog lunch included after the parade!🌭 Call (530)893-1918 now to sign up! #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      WE WANT YOU! 🫵 We need people to be in the Chico Fourth Of July Parade with us! 🇺🇸 Who we need : • People on their bikes • People to walk with banners • People to sit on display bikes Chilli dog …

       Let’s hear it for Devin and his purchase of this beautiful 2026 Street Bob! 🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Let’s hear it for Devin and his purchase of this beautiful 2026 Street Bob! 🎉🎉 #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

       Can you tell we are excited to celebrate 250 years of independence! 🇺🇸🎉 There’s no better way to celebrate being free than by feeling the freedom of the open road! Stop by Sierra Steel Harley-Davidson today and take a free test ride and experience life, liberty and the pursuit of happiness! #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Can you tell we are excited to celebrate 250 years of independence! 🇺🇸🎉 There’s no better way to celebrate being free than by feeling the freedom of the open road! Stop by Sierra Steel Harley-…

       Rev, White & Blue! Celebrate 250 years of America’s independence with a BBQ, drinks, music, and fun! Hot dog eating contest at 12 pm! Pie eating contest at 1pm! Pinup pageant at 2pm! Call (530)893-1918 to sign up today! #SierraSteelHarleyDavidson #SierraSteelHD #SierraSteel #ChicoCA #HarleyDavidson

      Rev, White & Blue! Celebrate 250 years of America’s independence with a BBQ, drinks, music, and fun! Hot dog eating contest at 12 pm! Pie eating contest at 1pm! Pinup pageant at 2pm! Call (530)893-…

      Come and join us, let's get social